Chongqing Jiefangbei Pedestrian Street was awarded the title of "National demonstration pedestrian Street"

On July 23, at the national on-the-spot meeting on the transformation and upgrading of pedestrian streets held in Nanjing, the Ministry of Commerce awarded the first five "national demonstration pedestrian streets", and Chongqing Jiefangbei pedestrian Street got this heavy gold-lettered signboard.Jiefangbei is an urban landmark of Chongqing.

On December 27, 1997, Chongqing built the first commercial pedestrian street in the west, centering on Jiefangbei and relying on the cross block composed of National Road, Civil Rights Road and Zourong Road. Today, the first commercial pedestrian street in the west has once again achieved a breakthrough and become one of the first "national demonstration pedestrian streets". What does it rely on?

New business type's new models and new brands emerge one after another. On the evening of July 22, the pedestrian street of Jiefangbei was full of people. At the gallery in Chiba at the corner of Cross Gold Street, Uncle Wei Qinghua, who came to Chongqing from Zigong, Sichuan Province, enjoyed the works of art very comfortably. Lifelike sculptures, towering luminous panels, artistic tricycles. Everything made him feel unique and refreshing. "I didn't expect an optical shop to beso artistic." He sighed. In Jiefangbei pedestrian Street, there are many new-look consumer shopping places.Jiangnan, director of the Business Commission of Yuzhong District, said that at the end of 2018, the district officially launched the pilot project for the transformation and upgrading of Jiefangbei pedestrian Street, with the focus on promoting the transformation and upgrading of business formats and improving business quality.

For more than a year, Jiefangbei pedestrian Street has adjusted and transformed a total of 160000 square meters of commercial area, introduced more than 30 retail, catering, leisure and entertainment brands, and more than 20 international first-tier brands.By the end of June this year, the total number of neighborhood brands exceeded 1600, including more than 200 international well-known brands alone. At present, Jiefangbei pedestrian Street has gathered nearly 40 large-scale commercial facilities with more than 10, 000 square meters, with a total area of about 2.07 million square meters.

Among them, after "secondary upgrading", commercial bodies such as Bayi Square, Cathay Pacific City Plaza, Metropolitan Oriental Square and Zhongbai Building have gone beyond the traditional business format and coruscated new flavors such as sports, trends, and leisure; traditional stores such as Gucci, Thousand Leaf glasses and McDonald's have completed the transformation to new business type and new models such as experience stores, cross-border stores and concept stores.

"the volume of commerce is huge, new business type, new models emerge one after another, and there are more and more first stores and international brands, which has significantly improved the business quality of Jiefangbei."

Jiangnan said that this is an important addition for Jiefangbei pedestrian Street to become one of the first "national demonstration pedestrian streets".

Statistics show that in 2019, the annual turnover of Jiefangbei pedestrian Street exceeded 20 billion yuan, an increase of 14 percent over the same period last year, and the number of people was 160 million, an increase of 37 percent over the same period last year.From January to May 2020, the passenger volume and turnover of Jiefangbei pedestrian Street ranked first among the first batch of 11 pedestrian streets across the country to carry out pilot transformation and upgrading, according to the "brief report on the Reconstruction and Promotion of pedestrian streets" released by the Ministry of Commerce.

Business travel articles deeply integrate and concentrate the essence of the city. As one of the domestic tourism network celebrity sign-in destinations, the cultural tourism influence of Jiefangbei pedestrian Street has also been increasing in recent years.In September 2019, the documentary "Chengmen several feet tall" broadcast by CCTV took Jiefangbei area as the core and won numerous praises. Jiefangbei area is the core area of Yuzhong mother city, with a thick historical context and a collection of urban symbols, gathering 14 key cultural relics protection units, such as the Chongqing people's Liberation Monument, the former site of the Sino-British Liaison Office and the Bamanzi Tomb.

In addition to these historical and cultural relics, Jiefangbei area also has nearly 20 scenic spots such as Hongya Cave and Yangtze River cableway, and brings together a number of large-scale public cultural facilities such as Cathay Pacific Art Center, Chongqing Beijing Opera Troupe and municipal art troupes.

In recent years, Yuzhong District has carried out cultural relics renovation projects such as Luohan Temple, Joseph Hall and the former site of the Sino-British Liaison Office, so that the architectural features of cultural relics around Jiefangbei pedestrian Street have been well protected. so that citizens and tourists have a new place to experience culture and artistic charm. For example, the former site of the Sino-British Liaison Office, which has been renovated, is a cultural and artistic space with leisure functions.

Citizens and tourists can go in for afternoon tea and visit works of art such as oil paintings, prints and sculptures for free.For example, Yuzhong District has meticulously created boutique routes for anti-Japanese war sites such as "searching for the memory of the mother city", "playing to fantastic mountain city" and other cultural tourism routes in the mother city, and "Changyou luxury Golden Street" and so on. launched a series of line products that also travel, learn and travel.

"Today, Jiefangbei pedestrian Street has formed a good pattern of deep integration of business, travel and culture, and the integration of business and commerce, which can be called a concentration of the essence of Shanshui city.When tourists come to Jiefangbei, they can go shopping, enjoy the scenery, play, and feel the history and culture of Chongqing. "Jiangnan believes that this is very rare in domestic pedestrian streets and is of exemplary significance.

The use of high-rise buildings to develop a cloud economy has taken shape."it is said that Chongqing is three-dimensional and magical, but I finally feel it today!" Lin Rong, a tourist from Bijie, Guizhou Province, issued this sigh on the evening of July 22 after boarding the observation platform on the 74th floor of the World Financial Center.

At this time in Chongqing, the lights are bright and gorgeous, and the night scenery is scattered everywhere. Located on the 74th floor observation platform of the World Financial Center on Jiefangbei pedestrian Street, tourists come to clock in one after another to enjoy the beautiful scenery through the glass curtain wall.

According to the operator of the landscape platform, the viewing platform of the World Financial Center is 590 meters above sea level, which is higher than a tree landscape platform in Nanshan. In addition, the World Financial Center has built an aerial bar on the 70th floor, where tourists and citizens can go to the viewing platform to enjoy the beautiful scenery.(Translated by Xi Xiaoxuan, Fathom Language Limited)